This is another exploit by google on the AD technology targeted for the web. After google entered the space
with ADSense, and now its buyout of doubleclick.net, the online ADvertizing industry could easily agree that
there has been a refreshing change.
We know that with Google ADwords you could create an ad in minutes and post it on popular websites and have leads generated
within few hours, for what could be considered peanuts in AD expenditure for promoting your software products.
Now, Google has added a tool to the ADwords suite of tracking and reporting tools for the advertizer, its called the
Website optimizer. With this you can actually make your landing page and lead conversion page for the AD have dynamic text and images
automatically rotated giving you a report of what text or image is making the advertizing more efficient.
Google has a short demo, but detailed demo, of how the optimizer works. Watch it in the below link to understand
the next big thing that is going to happen in online advertizing.
To use or test the optimizer for your ad, you should ofcourse be advertizing through google adwords and use the optimizer through your
ADwords account.
Google.com